Shopify has made a “strategic investment” of $100 million with Klaviyo, according to TechCrunch.
E-commerce marketing automation platform Klaviyo has received a $100 million strategic investment from Shopify, according to documents filed with the U.S. Securities and Exchange Commission. The disclosure coincided with the announcement that Klaviyo and Shopify will strengthen their existing partnership by making Klaviyo the recommended email product for Shopify’s premium merchant plan, Shopify Plus, while granting Klaviyo early access to in-development Shopify features.
“We’ve been working closely with Shopify for years and this is a great next step,” Klaviyo CEO Andrew Bialecki told TechCrunch via email. “I’ve talked with their product team and CEO many times — they’re big believers in our mission of empowering creators and they have a lot of respect for the products we’ve built and our customer-first, product-led culture. Shopify’s been key to our growth and a great team to work with and we’re excited that this will help us go faster in helping more of their customers.”
Marketing Automation continues to be on fire and Shopify understands where everything is going.
The world is becoming automated, and marketing & sales will be no different.
About Klaviyo
Klaviyo lets you deliver amazing experiences across email and other owned channels. Despite the amount of information consumers and businesses share with each other, most of the emails and experiences businesses deliver do not use that data.
Customer-centric businesses know the experiences they want to create, but earlier technologies haven’t been able to deal with the scale or real-time nature of information. As a result, businesses have to depend on advertising and other growth channels outside of their control.
Making it possible to store all of a business’ customer data in the same system that delivers experiences to customers, allows new experiments and businesses to get off the ground and existing companies to grow faster in ways they control.
Click here to learn more about Klaviyo.