Businesses can often times fall into the trap of doing things just to do them. Just because SnapChat exists doesn’t always mean your business should be on or extremely active on SnapChat. You need to weigh your activity level against your production level.
Businesses will be on 20 different platforms just to feel like they aren’t missing the boat. The result can be generally stagnant, and you’re taking up a lot of time and resources in items that, at the end of the day, aren’t driving revenue.
Marketing Automation is no different. Businesses can be involved in Marketing Automation but they are mostly just doing it just to do it. In that case, it’s better to simply find a Marketing Automation Specialist just like it would be better to find a SnapChat specialist.
We would recommend doing a handful of items really, really well over doing 20 just to be involved.
Because Marketing Automation involves so many different aspects of business and sales, it’s worth it to simply find a Marketing Automation Specialist.
What is Marketing Automation?
With marketing automation, businesses can be much more precise with their automated messages across their website, email, SMS messaging, social media, and more. Messages are sent according to details and criteria that you, the user, set up. These are often called workflows or automations.
Marketing Automation isn’t just targeted messaging, though. It’s the integration of most if not all of your sales and marketing channels with the idea of increasing revenue and achieving maximum efficiency. A major benefit of integration and automation is to make your communications with your customer smarter while allowing your team to spend more time on other items that drive revenue. An example of this would be showing your sales reps a list of tasks for them to do in a day and have them easily go through and make their calls or emails rather than getting involved with minute details that may or may not be driving revenue.
Who can use Marketing Automation?
A common misconception with marketing automation is that it’s only for large-sized businesses. Once businesses hear this, only the major players will be involved and will succeed, leaving behind medium and small-sized businesses.
It doesn’t matter if you’re a B2B, B2C, small, medium, or large-sized business – if you have a Marketing Automation Specialist heading your efforts the chances of success for you and your business are very high. It will all come down to strategy and then execution, and that’s why just dipping your toe in the water of marketing automation won’t give you the results that could be achieved if you just jump all in.
What Marketing Automation Platform Should You Be On?
As a Marketing Automation Specialist, I would suggest ActiveCampaign. Its ease of use system allows you to jump in and utilize their features right away, and this can be very helpful for people who are coming from a platform like MailChimp, for example. They have a variety of features that are beneficial for your business: advanced customer experience automation system, CRM, lead scoring, landing page design, machine learning, advanced reporting, live chat system, site messaging, and more.
Here are some other reasons to use ActiveCampaign:
Deliverability rate – ActiveCampaign’s deliverability rate is one of if not the best in the business. Feel great about knowing your emails will go to your customer’s inbox.
Pricing – Unlike others (Pardot or even HubSpot, for example), ActiveCampaign’s pricing is extremely fair. If you have a large number of contacts on Pardot or HubSpot, you can expect those costs to add up over time. ActiveCampaign’s price point opens the doors for small and medium-sized companies to compete.
Customer service – Anytime there has been an issue with the platform, ActiveCampaign has been quick to resolve the issue, and their live chat system is very quick and responsive.
More about ActiveCampaign
ActiveCampaign is great for any sized business, B2B or B2C. Pardot, HubSpot, and some of the other marketing automation platforms tend to be tailored to larger businesses. Those companies are more expensive and their features are in-line with ActiveCampaign.
You would be much better off paying for ActiveCampaign and then sinking your resources into a Marketing Automation Specialist to maximize your chances of success, even if you’re a large-sized business.
Marketing Automation Statistics to Consider Before Finding a Marketing Automation Specialist
These statistics are according to 99 firms:
72% of the most successful companies utilize marketing automation for their business, according to HubSpot
This number is going to hit in the 90’s in the next 1-3 years. Marketing automation is the future, and the world is going to move in this direction very soon. You may feel like you missed the boat, but we’re still early in the process. Even if you’re a late adopter, you will eventually need to dip your toe in the marketing automation water. Why wait?
80% of companies saw an increase in leads through marketing automation. (Invesp)
Everything increases with marketing automation including lead generation. Why? You’re enhancing the customer journey by delivering content to potential leads at the right time to churn them through your sales funnel. Establish your sales funnel, build out your strategy, and watch the leads come in droves.
Marketing automation doesn’t just improve leads. 77% of companies saw a rise in conversions through automated lead nurturing. (Invesp)
A Marketing Automation Specialist will be able to utilize and leverage conversions that benefit your business. How do you know if something is working or not if you aren’t tracking? Nearly 80% of companies saw a rise in conversions through developing their sales funnel, understanding the stages, and building out what works for them.
Why you should find a Marketing Automation Specialist for your business
As mentioned, as a business owner, you know that there are many areas to fill in today’s digital age of marketing. You feel the need to be on every social media platform. You feel the need to be involved with SEO. You feel it’s necessary to do email marketing. You want to be able to take notes or add tasks in a CRM but you’re not sure which platform to use. You want to be on SnapChat or Instagram. It can be overwhelming to say the least.
There’s just too much to focus in on and that’s where marketing automation can help fill the void in your organization. Drive revenue and maximize your efficiency through a robust marketing automation strategy.
Are you interested in an intuitive and dynamic marketing automation system? We can help.
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