Creating an intuitive & dynamic marketing automation system for your business

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Revolutionize Your Sales & Marketing

Transform your marketing strategy with cutting-edge automation and responsible AI solutions, driving unprecedented efficiency and results.

Lifecycle Marketing

Elevate your marketing strategy to new heights with holistic lifecycle marketing solutions. Harnessing the power of data-driven insights, automation, and personalized communication, we empower you to optimize every stage of the customer journey.

By mapping out the customer lifecycle and implementing advanced automation workflows, we ensure that no opportunity is missed. Leverage our expertise in segmentation, behavioral tracking, and dynamic content delivery to deliver the right message at the right time, increasing engagement and driving conversion rates.

Stay ahead of the curve with cutting-edge technologies, including AI-powered analytics, predictive modeling, and machine learning algorithms. We’ll help you gain invaluable insights into customer behavior, preferences, and trends, enabling you to make data-backed decisions that yield impressive results.

Know Your Customers Like Never Before

Each contact in your marketing automation system will have a contact profile and you will be able to see exactly what your customers are engaging with on your website, campaign emails, automation emails, SMS messaging, and more. 

It’s a lot easier to sell when you know exactly what your customer cares about most! 

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Track what’s important

Score Your Customers

A contact score is a numerical value that is assigned to your contacts. A single score can consist of one or more “rules” that can award or subtract points from contacts if they meet your conditions.

We can help score anything you deem important to your business – email opens, email clicks, visits to your website, form submissions, if the contact lives in your metropolitan area, age, if they watch a video, etc.

Use scoring and/or “dollar value” to know who is most likely to convert to a customer, or who is a loyal customer. Optimize your sales process so that your team is always focused on the highest quality customers. Run automations based on customer activity with your business.

Syncronize your work

Sales & Marketing Integration

Tie it all together! Once your customers or potential customers are engaging with your emails, SMS messaging, website, online videos, landing pages, etc. it’s important to make sure nobody falls through the cracks.

We’ll work together with you to automatically set tasks, write notes, send emails, adjust scoring, update form fields, and more so that you can feel confident in enhancing your customer’s journey with your business while making sure that customers who are ready to take action are being interacted with by your team.

Work Smarter with Machine Learning

Machine Learning and AI are taking over the marketing world. Take the guess-work out of the equation and begin relying on responsible AI, real data, & analytics regarding your customers & their engagement with your business and begin seeing improved outcomes.

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AI Landing Page Design With

Website Personalization

Your website landing pages should reflect what your audience is most interested in seeing.

If Customer A is interested in dogs, showing them information on cats isn’t going to pique their interest.

If you show Customer A information on dogs, then the customer journey is improved and the likelihood of a positive outcome is increased.

Show the customer what they’re looking for

Smart Conditions

Delivering the right content to the right person doesn’t just happen automatically. We will work with you to tell the system what to do. In this case, adding conditions in your emails will show contacts different sections of your email based on a number of criteria that you collect.

For example: if you have nurture contacts who may be interested but haven’t been as active, you can show them something completely different than say someone who is more likely to buy right now, or someone who might need an incentive to move forward. 

This dynamic allows for a multi-faceted approach to your email marketing. It provides the customer what they like but also increases the likelihood they will take action with your business. It’s a win-win for customers & businesses. 

AI Sentiment Analysis

Are Your Customers Happy?

Wouldn’t it be great to have a snapshot of what your customer is currently thinking in relation to your company? Now you can with AI sentiment analysis.

Inside each contact’s profile will be a “Contact Sentiment” that will display their current feelings with your business, based on Machine Learning (email replies, interactions, etc.)

Whether your customer is happy, angry, sad, or neutral, this AI data will help you quickly identify their current standing.

Happy customers = more business.

Smart Reports using AI

Drive Success with Actionable Analytics and Comprehensive Reporting 

We’ll help you pay attention to the most important details.

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01

Set Benchmarks

Benchmarking creates a culture of continuous improvements in business processes and opens doors to new opportunities, ultimately enhancing business efficiency and effectiveness while enhancing the customer journey.

 

02

Learn and Perform

For making better and informed decisions, the employee needs to learn new and advanced learning processes continually. This helps companies to set and achieve realistic targets, and it further increases their performance.

 

03

Monitor Your Team

Quality management over your workforce further improves overall organizational performance, and it also lets employees and management know where they need to improve, allowing for stronger rapport.

 

Conversions

A conversion is a marketing term for a person who has received a marketing email, seen an online ad, visited a website, etc. and has completed a desired goal, usually in response to a call-to-action (CTA).

Measure conversions and easily track how well your targeted campaigns are performing.

We’ll work with you to determine what’s most beneficial to track for your business.

Attribution

Attribution helps you measure marketing activities that had an impact on getting a contact to achieve a desired business objective. With Attribution, you can measure the touchpoints that led to a conversion.

In each contact record, Attribution will display a list of the conversions a contact has achieved, and what engagements played a part in getting the contact to achieve that conversion. Examples of engagements include URL visits, event tracking, social media, search engines, and more.

Attribution is a fantastic tool to dive into what causes your customers to take an action you deem important to your business.

Marketing Revenue

You can use the Marketing Revenue Report to see how much of your store revenue was generated by automation emails and campaigns sent from your account.

This report helps you understand how your marketing communications are contributing to your overall revenue.

Other Platform Features

We give you the Marketing Automation, email marketing & CRM tools you need to create incredible customer experiences, whether you’re a B2B or B2C company.

It doesn’t matter if you are a small, medium-sized, or large business, this platform will work for you.

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