Marketing is constantly evolving as we continue to move towards all things digital. About seven years ago, I wouldn’t purchase an item online from a retailer I didn’t recognize. Fast forward those seven years and now I’m buying soaps, deodorants, and shampoo from a company called Dr. Squatch.
A lot can change in seven years.
About four years ago, Marketing Automation was not as commonly used as you might think. Fast forward four years and now the majority of businesses are using some form of Marketing Automation. We are entering a period where you’ll see anything and everything automated and integrated together, and that’s a great thing. As a customer, you will want to be treated and respected as something more than just another dollar amount. You will want to be courted, you want to receive an email and a text about an appointment, you’ll want to see an email immediately after an interaction on a website, etc.
All of this happens with Marketing Automation and according to reports, tremendous growth is and will continue happening throughout this decade.
Changing customer preferences have been a major challenge for the marketing industry. Therefore, trading companies and retail industries are increasingly using market automation software to track customer preferences and develop high-end marketing strategies. Recently, the rise of social networks like Instagram and YouTube has encouraged small and medium-sized businesses to start their business in the e-commerce sector. These startups are intensively using marketing automation software solutions to improve their customer relationship.